Best tradeshow marketing tips and case studies. Call 800-654-6946.
Best tradeshow marketing tips and case studies. Call 800-654-6946.

Barking Up a Tree With Social Media

Denise Quashie shared so many ideas on how she’s utilized social media in conjunction with events that it’s not surprising to discover that her pet dog on Twitter led to the launching of a successful conference.

In my recent call for social media tradeshow success stories through HARO, Denise contacted me saying she used Twitter, Facebook and more to market shows, sell sponsorships, promote exhibitors and drive onsite traffic. And more.

Her company, Events by Canvas, is an event consultancy focusing on social media events, social media ghosting, and event consulting and training. They also produce several social media driven start-up events. Denise is always looking at ways to offer additional value to her clients with social media: sponsored Tweet-ups, platforms for press releases, Twitter mention packages, offering education benefits to attendees at her events and more.

But one of the more intriguing stories came about when she told me that when she put her dog on Twitter, which prompted hundreds of pet-lovers to start networking and helping each other. That then inspired BarkWorldExpo, a social media expo in Atlanta for pet lovers and the pet industry.

The first BarkWorldExpo, held in August of this year, drew 250 attendees and 30 exhibitors. Tickets were $129 for the event, held at Atlanta’s Atlantic Station. BarkWorldExpo featured several speakers who talked about aspects of social media; there were sponsored Tweet-ups and other gatherings, and plans are underway for a follow-up event in 2011.

Some of the successful ideas for promoting events via social media that Denise and Events by Canvas have used in the past for other shows and clients include:

  • Sending out tweets for scavenger hunts down empty aisles (first person to spot the green back pack on aisle 7 gets $100 on the spot!), which caused a stampede
  • Speakers incorporating a live Twitter wall during the speech
  • Sponsored Tweets during the event
  • Tweet lounges where several screens showed running tweets from the show
  • A Big (Twitter) bird to draw traffic to a specific area

Just chatting with Denise – and furiously jotting down ideas – inspired me to believe there is really no limit to what you can do with social media. The only limit is lack of imagination.

Besides…if a dog on Twitter can inspire a successful conference…?

Links to Denise and BarkWorldExpo…

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Tradeshow Guy Blog by Tim Patterson

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