I must get two dozen webinar invitations a week. On average, I attend one or two a week. Some are useful, most are not that great.
So is the webinar-as-promotion tool saturated? Overused? I suppose it depends on where you’re coming from. Many attend webinars, but even more people do not. And most companies don’t use webinars to show their expertise on a specific subject.
Webinars are useful when they are narrow, drilled-down topics, when they’re used to show expertise or to promote a specific product or skill.
But I think the exhibit industry is missing one area where a webinar might prove to be a very useful promotional tool: to promote an appearance at an upcoming tradeshow.
Here’s a brief video I put together to explore this topic:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.