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8 Essential Tradeshow Metrics to Track

8 Essential Tradeshow Metrics to Track

by Tim Patterson | Jul 7, 2016 | Budgeting, Event Marketing, lead generation, Logistics, Marketing, Shipping, Tradeshow marketing

Tradeshow Success is built on a lot of moving parts, and it’s often hard to know exactly how successful the show is unless you track the details. So let’s dive in a little and see what 8 essential tradeshow metrics mean the most to your overall success. Booth...

7 Questions You’ll Never Ask Your Exhibit House [Video]

by Tim Patterson | Jul 5, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Video

Choosing an exhibit contractor can be a daunting task. Even though your current exhibit house might be competent, are they doing all they can to make your new exhibit experience as good as it can be? Often it comes down to knowing which questions to ask. In this short...
Reinvent Your Exhibit Marketing Plan [Webinar Replay]

Reinvent Your Exhibit Marketing Plan [Webinar Replay]

by Tim Patterson | Jul 1, 2016 | Branding, Budgeting, Event Marketing, Marketing, Tradeshow marketing, Video

Marlys Arnold of ImageSpecialist is an exhibit marketing strategist who recently gave a webinar at Handshake.com titled “Reinvent Your Exhibit Marketing Plan.” It’s a great look at all of the moving parts of tradeshow marketing, and is well worth...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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