I first crossed paths with David Meerman Scott over a dozen years ago. Since then he's written several books and been a keynote speaker at countless conferences, discussing the changing world of marketing and public relations. On this week's TradeshowGuy Monday Morning Coffee, David joins me to talk about his just-released book, Fanocracy, co-written with his daughter Reiko Scott.
This week's ONE GOOD THING. Actually, four of them!
Dolomite Is My Name, the new Eddie Murphy movie:
Also: Story Genius: How to Use Brain Science to go Beyond Outlining and Write a Riveting Novel by Lisa Cron.
And: Nicholas Kristoff's column: This Has Been the Best Year Ever, his annual look at so many good things going on in the world.
And: An Astronaut's Guide to Optimism. Chris Hadfield's short video on the good and amazing things in the world amongst the noisy badness:
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Thanks for having me on, Tim! There are so many ways that effective tradeshow strategies can build fans. I am glad we got to discuss some of them.