by Tim Patterson | Sep 16, 2015 | Event Marketing, lead generation, Marketing, Post-Show Follow Up
In the 1992 Bill Clinton Presidential Campaign, his advisors made sure the campaign talking points were focused on the economy. So much so that they held as their campaign mantra “It’s the Economy, Stupid!” It’s unimpeachable advice. That is, to focus to sharply on...
by Tim Patterson | Sep 1, 2015 | Branding, Event Marketing, Marketing, Tradeshow marketing
I’ve seen several writers and new sources chime in recently on the controversy of hiring models, aka ‘booth babes’ at tradeshows to attract attention. Here the CBC looks at the continuing controversy. Fortune Magazine covers a story where the RSA Conference, a top...
![10 Steps to Tradeshow Success [Infographic]](https://bagsofideas.co.uk/img/10-Steps-To-Trade-Show-Success-Infographic.jpg)
by Tim Patterson | Aug 24, 2015 | Graphics, Tradeshow marketing
The good folks at Bags of Ideas in the U.K. reached out to me asking if I’d be interested in sharing a new infographic from them. It’s great: succinct, easy to understand and to the point, like any good infographic. Take a look: Bags of Ideas...
by Tim Patterson | Aug 19, 2015 | Branding, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos
How do you know when it’s time for your company to invest in a new exhibit? While the answer will vary from company to company, there are a number of common factors that can help answer that question. Is your current exhibit old? In the exhibit world, a tradeshow...
by Tim Patterson | Aug 10, 2015 | Tradeshow marketing
This is a guest article by Todd Millet, known as Tradeshow Joe. When was the last time you were managing a trade show booth with way more visitors than it would ever be possible to talk to at once? You probably already know how frustrating it can get. Even so, this is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.