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7 Ways to Mentally Prepare for Attending a Tradeshow

7 Ways to Mentally Prepare for Attending a Tradeshow

by Tim Patterson | Aug 5, 2015 | Event Marketing, Tradeshow marketing

Put the pedal to the metal! Time to gear up for fall! Summer is winding down and we get to return to normal soon! Whatever normal is. And whatever it is, the chaos, hustle and bustle of a big tradeshow isn’t anything near normal for most of us. Depending on the show,...
Tradeshow Marketing Book Update

Tradeshow Marketing Book Update

by Tim Patterson | Jul 24, 2015 | Book Review, Tradeshow marketing

I’ve posted on Facebook and Twitter in the last several months about my book-in-progress, including at one point running a Survey Monkey poll asking people to chime in on possible titles. Thought it might be fun to post an update on where the book is and when it might...

Why Get a Charging Station for Your Booth?

by Tim Patterson | Jul 8, 2015 | Booth Design, Branding, Custom tradeshow booth, Tradeshow marketing, Video

Mel and Kevin of Classic Exhibits take some time to answer questions about the very popular charging stations. There are a lot of reasons to consider adding a charging station – and maybe you’ve thought of a few. But what about customization, set-up,...

Essentials of Tradeshow Booth Design: Slide Deck

by Tim Patterson | Jun 22, 2015 | Booth Design, Branding, Budgeting, Case Study, Custom exhibit, Custom tradeshow booth, SlideShare, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training

If you got a chance to see the webinar I did recently with Handshake, thanks! I hope you got something useful out of it. I’ve had a handful of requests for the slide deck so people can review it closer. Here’s the deck: If you’d like to see the...
How Cloud-Based POS Software Can Benefit Tradeshow Exhibitors

How Cloud-Based POS Software Can Benefit Tradeshow Exhibitors

by Tim Patterson | Jun 18, 2015 | Event Marketing, Mobile Marketing, Tradeshow marketing

The following is a guest post by Jodie Pride: Cloud-based point of sale systems are becoming increasingly popular, especially among smaller retailers. They are usually less expensive than traditional POS systems and can be more convenient for retailers because they...
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About TradeshowGuy

Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.

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