by Tim Patterson | Jan 10, 2023 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Graphics, Marketing, Mobile Marketing, Video
This is a guest post by Emma Grace Brown Are you interested in using video to enhance your trade show booth and attract more attendees? If so, you’re not alone. Increasingly, businesses are recognizing the power of video to engage trade show visitors and drive...
by Tim Patterson | Nov 19, 2021 | Booth Design, Branding, Budgeting, Custom exhibit, Custom tradeshow booth, Graphics
Unlimited choices. Seems like having the pick of anything we want would make things easier, right? For example, I have a subscription to Apple Music. Yeah, it could be Pandora or Spotify or any of the music streaming services. But with a streaming subscription, you...
by Tim Patterson | Apr 15, 2021 | Branding, Contests, Custom exhibit, Custom tradeshow booth, Event Marketing, Graphics, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Standing out from the rest of your fellow exhibitors is often a combination of what you do, what your visitors can do, and what your booth looks...
by Tim Patterson | Nov 12, 2020 | Branding, Budgeting, Event Marketing, Graphics, lead generation, Social Media, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
When it comes to being a tradeshow marketing manager, a lot of different skills come into play. Let’s take a...
by Tim Patterson | Aug 22, 2019 | Branding, Budgeting, Graphics, Marketing, Promotional Products
This is a guest article by Lee Becknell of Pinnacle Promotions. Trade shows take a great deal of forethought and planning, but your business will reap substantial rewards from participating in these types of events. Maybe your business is relatively small and you’re...
by Tim Patterson | Aug 14, 2019 | Branding, Graphics, Tradeshow Exhibit
You might think that designing graphics for a tradeshow exhibit is hardly any different from designing graphics for a brochure or a website. But you’d be wrong. There are a number of differences, and an experienced tradeshow graphic designer is an invaluable asset if...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.