by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Jan 17, 2012 | Public Relations, Social Media
It’s rare, but not unheard of, for social media to backfire at the worst possible time and you’re facing the dreaded scourge of negative social media. Usually the worst possible time is when your company has a majority of its resources on site at a tradeshow. If...
by Tim Patterson | Jan 11, 2012 | Social Media
The art of prognositcation is alive and well! There are hundreds, perhaps thousands, or bloggers, writers, authors, experts and consultants who bravely try and predict the future. I’ve tried that a few times, and I’m usually so far off base that I’ve...
by Tim Patterson | Jan 3, 2012 | Social Media
Today marks the opening of a new website that I’ve been working on for over four months, and one that took about a year of thinking, planning, research and (self) convincing before finally starting. SocialMediaEventMarketingU.com is welcoming visitors today, and is...
by Tim Patterson | Dec 30, 2011 | Blog, Lists, Social Media
To limit this year-end list to just five biz bloggers doesn’t do justice to the dozens – hundreds, really – of other business bloggers. But these five have always enlightened me, entertained me and yes, informed me with cutting edge material. Good stuff. Seth Godin –...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.