by Tim Patterson | Feb 10, 2012 | Event Marketing, Tradeshow marketing
This month marks the tenth anniversary of the release of my tradeshow industry colleague’s book “Build a Better Trade Show Image.” Marlys Arnold is marking the anniversary of her book with a promotion that not only should raise the awareness level of...
by Tim Patterson | Feb 6, 2012 | Facebook, Marketing, Social Media, Twitter
LinkedIn: Hang out on the show’s group page and join discussions. Ask and answer questions. Lightly reach out to people – which means no sales pitches – and look to learn booth numbers from exhibitors, sessions they’ll attend and other information....
by Tim Patterson | Feb 1, 2012 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Social media is great for drawing people to your event, whether you’re tweeting from your booth with a contest, posting to your Facebook page or blogging. But using social media to help people connect while at the event is easy, too. It just takes a little thought and...
by Tim Patterson | Jan 30, 2012 | Branding, Fun, Video
Yes, I take the office to the slopes on occasion. It’s one of the ways I find balance: httpv://youtu.be/i8l3eiYm-TA
by Tim Patterson | Jan 25, 2012 | Facebook, Marketing, Social Media, Tradeshow marketing
Over the past couple of months one of the the things I’ve dedicated a lot of time to is research. One element of that research was a short survey on SurveyMonkey.com, which asked 6 questions related to social media event marketing. The results helped shape the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.