by Tim Patterson | Jun 13, 2011 | Social Media, Twitter
The news headlines seem to have daily cautionary tales on what NOT to do with Twitter. From Anthony Weiner’s ‘accidental’ tweeting of photos of privates to VodaphoneUK’s employee’s accidental posting to the company’s account a tweet...
by Tim Patterson | Jun 8, 2011 | Event Marketing, Tradeshow marketing
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to get people to actually close a deal? First, you gotta HAVE a compelling deal. If all you’re...
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | May 27, 2011 | Podcast, Social Media, Tradeshow marketing
Jonathan Brewer of Meet-Meme discusses his cool social media playing cards and how they get more and more people to interact offline. Check out Meet-Meme’s website here.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.