by Tim Patterson | Mar 30, 2011 | Social Media, Tradeshow marketing
In my communications with companies that spend a good amount of time ‘doing’ social media, it’s easy to see that most of the engagement is random, catch-as-catch-can; sporadic. There’s no rhyme or reason to it. And I’m not entirely sure...
by Tim Patterson | Mar 28, 2011 | Social Media, Tradeshow marketing
The more I write about using social media to promote tradeshow appearances and events, the more it became obvious (hand to forehead – ba-bing!) that there should be some sort of checklist out there. Oh, sure there are tons of checklists for using social media...
by Tim Patterson | Mar 25, 2011 | Uncategorized
Guest post by Abishag Wilson When you are considering your new exhibition stand design team, be aware of the space that your stand will be used in and the space that is available for the rest of your product demonstration, and yourself. Most importantly, you need to...
by Tim Patterson | Mar 23, 2011 | Blog, Event Marketing, Marketing, Social Media, Tradeshow visitors, Twitter
Are you using social media to drive traffic to your tradeshow booth? That’s great – it be an effective tool for creating buzz at the show. Even though social media activity is effective at communicating with your community, using social media is often not...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.