Core-Apps demo of “Follow Me” at NAMM
In October Jay Tokosch appeared on our podcast to discuss “Follow Me,” an iPhone app that is customizable for tradeshows to help direct you to various booths, locate yourself, and generally help your whole tradeshow experience. Jay just sent me a note with...
Creative Marketing in Tough Times
This article was originally published by the Statesman-Journal in mid-2008 and has been slightly updated. Reaching your target market gets a little harder when your marketing budget is tapped by the recession. Even though the recession is ‘officially’ over...
Pro-Active Networking for 2010
Late last year during the Christmas holiday break, while I was lazing away days in front of bowl games eating popcorn with my son, playing video games and getting in a day or two of steep incline slope meditation (that’s skiing to you), I made a decision to...
Using Facebook at an Event: A Case Study
Need more sign-ups on your Facebook page? Take a tip from this case study of Cramster.com, an online study community aimed at high school and college students. Marketing Associate and blogger Carleigh McKenna contacted us after a HARO request for stories on how...About TradeshowGuy
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.