by Tim Patterson | Feb 12, 2024 | Booth Design, Branding, Client Profile, Client Relations, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Tradeshow Photos
With a heavy heart and deep respect, I reflect on my 18-year journey with Bob’s Red Mill, a trailblazing healthy food producer based in Portland. The recent passing of its venerable founder, Bob Moore, at the age of 94 marks the end of an era. This piece is a...
by Tim Patterson | Mar 30, 2021 | Booth Design, Branding, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing
What happens when you, as a company, take a stand on an issue important to you on the tradeshow floor? As with pretty much everything, the answer is: it depends. Dave’s Killer Bread’s support of Second Chance I don’t see it all the time, but there are a...
by Tim Patterson | Mar 24, 2020 | Booth Design, Client Profile, Custom exhibit, Custom tradeshow booth, Tradeshow Exhibit, Tradeshow marketing, Video, YouTube
When Natural Products Expo West was cancelled on March 2, just a couple of days before the doors were to have opened to 80,000+ attendees and 3500+ exhibitors, there was a sense of “what did we miss by not being able to exhibit, by not being able to...
by Tim Patterson | Aug 12, 2014 | Case Study, Client Profile, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow presenting
Outdoor Retailer is so big sometimes I wonder why it’s not in Vegas. But no, Salt Lake City is the perfect setting for this fun, extravagant and energetic national tradeshow. With mountains only a short drive away, SLC is positioned perfectly to host this confab of...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Jan 20, 2010 | Client Profile, Video
If that headline mystified you – because you don’t know what the heck a ‘spurtle’ is – you’re not alone. For starters, a spurtle is is a Scottish kitchen tool that dates back to the fifteenth century. The ‘Golden...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.