by Tim Patterson | Jul 15, 2009 | Tradeshow marketing, Tradeshow staff training
Trade shows are a great place to stay in touch. Let’s say you sell a product that has a long sales cycle of several years. How do you keep on those company’s radar screens so that when they are ready to buy, they think of you? Trade shows happen to be an excellent and...
by Tim Patterson | Jul 13, 2009 | Tradeshow presenting
A tradeshow is a unique selling environment. One where you can talk with literally hundreds of prospects over a few days – all one-to-one. So what does it take to get the most out your personal interaction with booth visitors? Keep these few tips in mind: The visitor...
by Tim Patterson | Jul 10, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Guest article by Mel White of Classic Exhibits Perhaps no term is more hyped and less understood in the exhibit industry than “Hybrid.” System manufacturers and custom builders are describing their latest and greatest designs as portable hybrids, modular, hybrids,...
by Tim Patterson | Jul 7, 2009 | Tradeshow marketing
Yup, I love marketing. And tradeshows. And loud rock ‘n’ roll. And I take inspiration from rock ‘n’ roll (and all sorts of other music – reggae, new age, grunge, punk, thrash, jazz, folk, etc…) so I thought it about high time to post a list of tradeshow marketing...
by Tim Patterson | Jul 6, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Uncategorized
You’ve no doubt arrived at a tradeshow booth wanting to find out more about the product or service being offered. Maybe you even scouted them out or found them on a recommendation. But when you arrive you find that the staff greets you with indifference. Or worse, you...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.