by Tim Patterson | Aug 6, 2009 | Podcast, Tradeshow marketing, Twitter
Kenji Haroutunian, the Show Director of the Outdoor Retailer Shows (Summer and Winter Market) discusses how the recent show went, the state of the show, the upcoming year, and how social media is set to explode as a means of connecting people at the show. If it...
by Tim Patterson | Aug 2, 2009 | Tradeshow visitors
One thing I paid a lot of attention to while walking the floor at the Outdoor Retailer Summer Market Show in Salt Lake City in July was how booth staff interacted with attendees. It’s the single most important action item that determines the success or failure...
by Tim Patterson | Jul 27, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing, Tradeshow presenting, Tradeshow visitors
I was in Salt Lake City last Monday the 20th through Friday the 24th attending the Outdoor Retailer Summer Market 2009 show, thanks to Dean and the great guys at Lifelines. Now if I can only convince the powers that be that I need to be there in January to review the...
by Tim Patterson | Jul 22, 2009 | Uncategorized
Tradeshows are dressed up in flashy graphics, entertaining interactivity and endless hype. But the real reason you’re there is to SELL. So how are your tradeshow sales skills? Are you asking the right questions? Are you qualifying and disqualifying visitors with ease?...
by Tim Patterson | Jul 20, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Podcast
Nimlok Design Director Dave Fugiel discusses the evolution of custom tradeshow booth design. Our conversation covers the latest building materials, printing technology and more.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.