by Tim Patterson | May 12, 2009 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
“Of course,” you say confidently, “my tradeshow staff treats visitors great! We welcome them, find out what they want, and help them out to the best of our ability.” But do they? Really? All the time? I bring this up because of an email...
by Tim Patterson | May 11, 2009 | Booth Design, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Ready for a new custom booth, but don’t know where to start? You might consider putting together an RFP (Request for Proposal) and sending it to 3 – 5 exhibit fabricators. Whatever your approach, make sure you have an internal company discussion that addresses your...
by Tim Patterson | May 8, 2009 | Blog, Tradeshow marketing
During a discussion with a friend of mine NOT in the exhibit industry recently we were curious if there were any good ‘informational’ tradeshow marketing blogs that were not just a shill front for a sales pitch in each post. So we took a look, searching...
by Tim Patterson | May 6, 2009 | Lists, Tradeshow marketing
In the old days it seemed a tradeshow was an excuse to party half the night and wake up in the hot tub. But with an eagle on budgets being the norm today, how can you stretch your bucks? Let’s look at five ways: Plan ahead. The sooner you know details of your show...
by Tim Patterson | May 5, 2009 | Tradeshow marketing
Are you fully prepared to attend a tradeshow? I mean, really prepared? HOW you prepare depends on WHY you’re going to the show. Some good reasons for going: scouting out new products; networking with colleagues, clients and prospects; looking for a job; spying on the...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.