by Tim Patterson | Apr 29, 2009 | Shipping, Tradeshow marketing
What company should ship your tradeshow booth? Could be a tough question and a difficult answer. But there are a few steps you can take to make it easier. First, ask other exhibitors. Find out who they’ve used, what their experience has been and their thoughts about...
by Tim Patterson | Apr 24, 2009 | Podcast, Tradeshow marketing, Twitter
Michael McCamish, the Manager of e-Commerce Marketing for Gaylord Hotels, discusses his experiences following various sessions at tradeshows by ‘tweeting’ and following other Twitter users. He tells me that he finds Twitter extremely useful in tracking...
by Tim Patterson | Apr 23, 2009 | Client Profile, Tradeshow marketing
In the old days it seemed a tradeshow was an excuse to party half the night and wake up in the hot tub. But with an eagle eye on budgets being the norm today, how can you stretch your bucks? Let’s look at five ways: 1. Plan ahead. The sooner you know details of your...
by Tim Patterson | Apr 21, 2009 | Tradeshow marketing, Video
Nothing like catching a few rays in the Central Oregon mountains and grabbing a few ski runs, too! I had a chance to do that this past weekend and had my Flip video camera…and thought I’d share a few thoughts with you:
by Tim Patterson | Apr 20, 2009 | Client Profile, Tradeshow marketing
Business Name: Mountain Rose Herbs Person responding to questionnaire: Irene Wolansky Title: Marketing Director Years in business: 22 Location: Eugene, Oregon Approx number of employees: 65 Website Address: www.mountainroseherbs.com Main target market: Our...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.