by Tim Patterson | Jul 9, 2019 | lead generation, Pre-show marketing, Tradeshow marketing, Uncategorized
The ‘modern business plan’ was hatched on a blog post by Seth Godin. I was a recent enrollee in Godin’s The Marketing Seminar, where at one point we were referred to the post which breaks down the five elements of what he feels are the important parts of a modern...
by Tim Patterson | Jul 8, 2019 | Podcast, Tradeshow marketing, TSGMMCPodcast, Video, Vlog, YouTube
Do you have ten years of experience? Or do you have one year of experience ten times? Or does it even matter, because you’re learning and growing regardless? This week on TradeshowGuy Monday Morning Coffee I take a look at experience from a number of angles....
by Tim Patterson | Jul 1, 2019 | Uncategorized
There are as many different kinds of friendships as there are friends. Some are business-related, some are school or college-related, others are just friendships you struck up from people you met randomly. This episode of TradeshowGuy Monday Morning Coffee peeks at...
by Tim Patterson | Jun 28, 2019 | Event Marketing, Tradeshow marketing
Borrowing a riff from Seth Godin – “What is it for?” – is a good place to start when considering tradeshow marketing. Not only “what is it for?” but the alternative approach of “why are YOU doing it?” There are many ways to look at tradeshow marketing and using the...
by Tim Patterson | Jun 25, 2019 | Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Not every company where there’s a sales conversation turns into a tradeshow exhibit client. In fact, it’s probably a fairly low percentage. However, each encounter has its own distinct flavor and outcome. And of course, learning experience. No matter what company...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.