by Tim Patterson | Nov 21, 2014 | Booth Design, Tradeshow marketing, Tradeshow Photos
When it comes to sourcing a tradeshow exhibit builder for a new custom booth, you can do a number of things, such as ask colleagues who they have used, ask exhibitors at shows who built that booth, search online or perhaps pull out your tarot cards. No doubt there are...
by Tim Patterson | Sep 22, 2014 | Booth Design, Case Study, Custom exhibit, Custom tradeshow booth, Graphics, Tradeshow marketing
This is number 5 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend Let’s tackle the BIGGEST part of your tradeshow strategy – at least in terms of potential cost. The BOOTH. We can agree that booths come...
by Tim Patterson | Aug 19, 2010 | Booth Design, Event Marketing, Tradeshow marketing
Guest post by Mel White, VP of Marketing and Business Development at Classic Exhibits Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few...
by Tim Patterson | Aug 13, 2010 | Booth Design, Custom exhibit
Guest Article by Jules Sowder Trade show booth flooring is often overlooked as an important trade show accessory. Yet, your exhibit area floor covering can play a vital role in furthering your company brand image, enhancing the overall booth design, and creating a...
by Tim Patterson | Jul 21, 2010 | Booth Design, Marketing, Tradeshow marketing
Perception is Reality, right? What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see? Are you seeing through the eyes of your visitors, or through your eyes? It’s not an easy question to...
by Tim Patterson | Jul 5, 2010 | Booth Design, Tradeshow marketing
Guest post by Danny Jessen Being involved in the retail and trade show display business and seeing pull up banners go out to customers on a daily basis, I think I have a good feel of what makes an effective banner design. And when you consider that the artwork and...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.