by Tim Patterson | Nov 10, 2010 | Case Study, Event Marketing, Social Media
When Knoxville, Tennessee’s In10City Interactive planned a B2B one-hour seminar on event marketing with social media, they first reached out to their clients, colleagues and partners with a typical direct-mail piece. They sent out 1500 postcards a few weeks before the...
by Tim Patterson | Aug 30, 2010 | Case Study, Facebook, Social Media, Tradeshow marketing, Twitter
5 WAYS TO MAKE YOUR B2B TRADE SHOW SOCIAL By Kipp Bodnar A quick look at items such as: Pongr/QR codes Facebook SMS Live Stream Customer Interview Live Tweeting How To Use Social Media More Effectively In Trade Show Marketing by Mark Armbrust …including video...
by Tim Patterson | Jun 17, 2010 | Case Study
This is a guest post written by Bev Gray, CEO of Exhibit Edge, a full-service trade show exhibit and consultation company serving the Virginia, Maryland, DC areas and beyond. With 18 years of being a provider for the exhibit industry, I have seen many clients exhibit...
by Tim Patterson | Apr 1, 2010 | Case Study, Event Marketing, Twitter
Now that the first quarter of 2010 is officially in the books, I was curious how the viewership on this blog went. And since I can sometimes be a stats geek, I thought I’d post a few numbers. With Google Analytics and a WordPress stats plug-in, I can access just...
by Tim Patterson | Jan 11, 2010 | Case Study, Social Media
Need more sign-ups on your Facebook page? Take a tip from this case study of Cramster.com, an online study community aimed at high school and college students. Marketing Associate and blogger Carleigh McKenna contacted us after a HARO request for stories on how...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.