by Tim Patterson | Feb 1, 2017 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Fun, Post-Show Follow Up, Tradeshow marketing, Tradeshow visitors
Time for another list – this one is called 7 tradeshow exhibit “must-haves” and it’s pretty simple. What 7 things (items, people, plans) are essential to making your next tradeshow appearance a whopping success? Let’s count them: Branding...
by Tim Patterson | Jan 3, 2017 | Booth Design, Branding, Custom tradeshow booth
Hey, it’s time to do another wrap up of tradeshow exhibit design and promotion ideas. Let’s take a swing around the internet, shall we? First, we stop at FitSmallBusiness.com for a look at over two dozen design and promotion ideas. One idea I really like...
by Tim Patterson | Dec 30, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow marketing
A new tradeshow exhibit is great! It shows off a new look for your company. Visitors will see you’ve upgrade which is a clear signal that your company is doing well and wants to show off its stuff. Employees will see that the company believes in its products or...
by Tim Patterson | Dec 9, 2016 | Custom exhibit, Custom tradeshow booth, Tradeshow Photos
Do you want to take better tradeshow exhibit photos? Or are you satisfied with quick smartphone photos of your booth? It all depends on what you want them for. If your goal is to simply document how a booth looks at any given show, your smartphone should suffice....
by Tim Patterson | Dec 1, 2016 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Of course you’re busy at the tradeshow, but make time to check out your competitors’ tradeshow booths. You’ll learn useful stuff! Here are ten things to look for: New products or services. What are they launching, what is there that wasn’t last year?...
by Tim Patterson | Nov 28, 2016 | Booth Design, Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
There are three phases to getting people to talk about your tradeshow exhibit. First, you’d love to get them talking about it before the show. Second, you want them talking about the exhibit during the show. And finally, you want to make it memorable enough so that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.