by Tim Patterson | Jan 7, 2016 | Budgeting, Custom exhibit, Custom tradeshow booth, Tradeshow marketing
Exhibits are a big investment. Tradeshows cost money, and one of the biggest costs is the initial outlay for a new custom booth. Even smaller, modular booths with little to no customization can put a big ding in your pocketbook. With such a big investment, it makes...
by Tim Patterson | Dec 10, 2015 | Booth Design, Branding, Case Study, Custom exhibit, Custom tradeshow booth, Marketing
One of our recent booth projects over the summer was a custom portable modular booth for the Toronto-based company SoYoung. The project turned out so great and people loved the look, that the design and fabrication team at Classic Exhibits thought it should be entered...
by Tim Patterson | Dec 1, 2015 | Booth Design, Custom exhibit, Custom tradeshow booth
Lots of things are green today, but what does it really take to make a green exhibit? First, let’s agree on what ‘green’ means. Most agree that it means moving away from standard business-as-usual fabrication methods by replacing traditional materials and/or ensuring...
by Tim Patterson | Nov 27, 2015 | Booth Design, Branding, Custom tradeshow booth, Tradeshow marketing
You want a successful tradeshow exhibit design and fabrication process, naturally. A number of factors come into play in the process, including (but not limited to) the timeline. When do you start the process? It depends upon your current status: do you already have a...
by Tim Patterson | Nov 6, 2015 | Booth Design, Branding, Budgeting, Case Study, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Tradeshow staff training
This week is the launch of my new book “Tradeshow Success: 14 Proven Steps to Take Your Tradeshow Marketing to the Next Level.” I’m doing a lot of the normal launch things an author would do: sending copies to industry media and bloggers, along with...
by Tim Patterson | Sep 21, 2015 | Branding, Case Study, Custom exhibit, Custom tradeshow booth, Tradeshow Photos
One of our newest clients, SoYoung from Toronto, Ontario, Canada, unveiled their new custom 10×10 booth to the public earlier this month at Natural Products Expo East in Baltimore, MD to great reviews. “The show has been hopping and the booth is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.