by Tim Patterson | Jul 21, 2011 | Event Marketing, Podcast, Social Media
On Earth Day, Pablo Carrega’s company RelevanSi was managing and working on three events. One in Chicago, one in Utah and the third in Buenos Aires. Pablo talks about how his company used social media as a big part of his effort. RelevanSi offers web design,...
by Tim Patterson | Jun 17, 2011 | Event Marketing, Podcast, Social Media
CVent bills itself as the ‘largest event management software company’ in the US. With 800+ worldwide employees, CVent obviously has its fingers in a lot of places. So to speak. But what really caught my attention was the release a couple of weeks ago of...
by Tim Patterson | Jun 8, 2011 | Event Marketing, Tradeshow marketing
Moving tradeshow attendees from tire-kicking to closing a deal is the holy grail of tradeshow marketing. After all, nothing happens until a sale is made. So what can you do to get people to actually close a deal? First, you gotta HAVE a compelling deal. If all you’re...
by Tim Patterson | May 31, 2011 | Branding, Custom exhibit, Custom tradeshow booth, Event Marketing, Marketing, Tradeshow marketing
The tradeshow exhibit is at least 6 – 8 months away – have you considered your tradeshow marketing strategy? You’d better get started – that’s not that much time! “Huh? Over half a year and I have to rush things?” you...
by Tim Patterson | May 19, 2011 | Event Marketing, SlideShare, Social Media, Tradeshow marketing
Just wrapping up the three-day Event Marketing Summit at Chicago’s Hyatt Regency – and so how has it gone? First, the real reason I came was that I was invited to speak – and that I did. Beyond that I had a chance to attend learning sessions with some great presenters...
by Tim Patterson | Apr 3, 2011 | Event Marketing, Free e-book, Social Media, Tradeshow marketing
After the #socialmedia #tradeshow #marketing #checklist went over so well last week, I put together another (hopefully) helpful marketing guide. This one is all about making your QR Code marketing come alive. It’s a freebie download, so grab it now. Either link...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.