by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
by Tim Patterson | Nov 9, 2011 | Event Marketing, Social Media, Tradeshow marketing
Or maybe it’s a two-way freeway with traffic going a hundred miles an hour, depending on the size of your community. If you’re promoting an event through social media, the most important thing to realize is that all communication is now two-way. The second most...
by Tim Patterson | Nov 7, 2011 | Event Marketing, Podcast
“Active Network is the leader in online registration software and event management software to all industries.” At least, that’s the claim in their website. As far as I can see, that claim is not only substantial, but after looking thoroughly at...
by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Oct 25, 2011 | Event Marketing, Tradeshow marketing
For whatever unknown reason, I’ve managed to attend upwards of a dozen webinars in the past month. Webinars on Facebook marketing, book marketing, and a few more. And most – but not all – of them have been very worthwhile. It got me to thinking: why couldn’t you do a...
by Tim Patterson | Aug 23, 2011 | Blog, Branding, Event Marketing, Tradeshow marketing, Video
So you’re going to shoot a tradeshow teaser video to get people to be aware of your upcoming appearance whetting their appetite to see your company’s exhibit at the show. But you’re rarely messed around with video. Maybe you don’t like getting...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.