by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
by Tim Patterson | Jun 8, 2010 | Event Marketing, Marketing, Tradeshow marketing
What did you learn from your last tradeshow appearance? Did you learn that you, well, perhaps shouldn’t have even been there? Sometimes that’s the best lesson you can learn: that the money you spent on the show was wasted and you won’t do that show...
by Tim Patterson | May 27, 2010 | Event Marketing
It’s a done deal. The law that was expected to be passed is now, in fact, reality: Officials of the Metropolitan Pier and Exposition Authority (MPEA) and the Chicago Convention and Tourism Bureau (CCTB) today applauded the passage of a new law meant to reform...
by Tim Patterson | May 27, 2010 | Event Marketing, Marketing
I spent a couple of hours this week as part of a focus group for Portland adult alternative radio station KINK.FM. There were about 18 of us, and I found it to be a very interesting experience. Having worked in radio for more than 25 years (I left the industry in...
by Tim Patterson | May 13, 2010 | Event Marketing, Video, YouTube
I don’t usually do hard news on this blog, but I was contacted this week by The Chicago Convention & Tourism Bureau (CCTB), who asked if I might be interested in taking a look at the following story. Having been to Chicago a couple of times for events at...
by Tim Patterson | May 11, 2010 | Event Marketing, Tradeshow marketing
It was 29 years ago today when I was a young DJ in Salem, Oregon. One of my jobs was to ‘rip-n-read’ the news, so I was regularly heading to the news room to see the latest, and include the pertinent stories on the air. On that day, May 11, 1981, the news...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.