by Tim Patterson | Jul 30, 2010 | Event Marketing, Facebook, Podcast, Social Media
Want to find out how Facebook can work to draw people to your tradeshow booth? Listen to this podcast interview with Pooja Dhawan of FashionSpy.com. She’s a wholesaler of womens young contemporary fashion and she has used facebook and other social media outlets...
by Tim Patterson | Jul 7, 2010 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Now that a lot of your audience are carrying around smartphones, are you even able to reach them anymore with email, blogging and your social media outlets? Probably – at least you should be able much of the time. But an ideal scenario is literally in your...
by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Jun 29, 2010 | Event Marketing, Fun
What is on your Tradeshow Marketing Bucket List? What? Why would that matter? Compiling a list of things that might be fun to do – in tradeshow marketing, no less – before you kick the bucket? And again, why not? By putting together a Bucket List for your...
by Tim Patterson | Jun 28, 2010 | Event Marketing, Tradeshow staff training
Guest post by Darryl Noble Trade shows take a lot of money to invest in. Getting a return on investment makes it an imperative that everything at show goes well. There is a lot of books and advice available for displays, giveaways, traffic, and even which shows to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.