As an exhibitor, or someone who manages an exhibit program for a company, you have oodles of details to keep track of each and every show. This often means you don’t have time to stop and ponder the very act of exhibiting at a tradeshow. But sometimes taking time to...
Every now and then it’s good to take a look at the tools we use every day in our work – hence a list of my favorite useful tools. Whether it’s a piece of software, an app, a physical tool of some sort or just a mental approach. Here’s what I find most useful...
Let’s have a little fun, and rock out a little at the same time. Let’s find inspiration from some of the old classics and see how they play into your tradeshow marketing plan. The Who: Who Are You: Yes, you need to know who you are as a company and an entity so that...
it’s not a tradeshow, but it’s an event of tremendous proportions. It’s historic week on the Monterey Peninsula, and I’ve been attending for over a quarter of a century. Since I first attended in 1989, it has grown to include multiple related...
While it’s great to know all of the things you should do at a tradeshow, it’s also enlightening to flip the coin and figure out ways to sabotage your tradeshow appearance. Y’know, to hopefully avoid doing so. Take any person from the office who’s willing to come. So...
Hey, doesn’t everybody use Twitter? Okay, not everybody, but certainly a lot of folks do. It’s the go-to immediate social media platform to post quick-hitting comments, links and videos. You can track chatter about topics galore, and if you’re trying to keep up with...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.