by Tim Patterson | Apr 6, 2017 | Branding, Event Marketing, lead generation, Tradeshow visitors
How do you create tradeshow buzz? You know the one: the exhibit that keeps getting talked about. Don’t you want to be that exhibit? Don’t you want to be working at that one location where everyone seems to be heading? Buzz is not something you can automatically turn...
by Tim Patterson | Mar 22, 2017 | lead generation, Tradeshow marketing
What’s the truth about your tradeshow appearance? Did you get as many visitors as you think you did? Was your product launch as successful as you felt it was? Was your staff as helpful and experienced as you anticipated? Getting to the truth of what’s going on is...
by Tim Patterson | Mar 6, 2017 | Event Marketing, lead generation, Podcast, Tradeshow marketing, Tradeshow visitors, Video, Vlog
On this week’s coffee, I spend some time going over the question of asking better questions. If we learn to ask better questions, we’ll get better information. So what does it take to ask better questions? Take a look: Notes from this week’s vlog:...
by Tim Patterson | Feb 23, 2017 | Client Relations, lead generation, Marketing, Tradeshow marketing
Huh? Don’t sell at the tradeshow? Isn’t that why you’re there – to take names and kick ass? Sure, you won’t get an argument from me. However, let’s take a look at the tradeshow situation. The event is designed to bring hundreds or thousands of people by your booth. If...
by Tim Patterson | Feb 6, 2017 | lead generation
On this morning’s TradeshowGuy Monday Morning Coffee – the Bob Marley Birthday Show – we discuss lead generation as it pertains to TradeshowGuy Exhibits (and maybe your company!), and communication as it relates to managing projects. Of course, we...
by Tim Patterson | Jan 20, 2017 | Branding, Event Marketing, lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
More than two-thirds of exhibitors do not have a solid plan in place and end up making mistakes at the tradeshow as they exhibit. In fact, not having an organized, comprehensive plan is one of the most common mistakes that exhibitors make. And it’s safe to say that...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.