by Tim Patterson | Aug 25, 2017 | lead generation, Networking, Post-Show Follow Up, Tradeshow marketing
Tradeshow post-show follow-up is one of the critical keys to your tradeshow marketing success. In recent conversations with exhibitors, there often seems to be some hedging around the concept of complete follow-up. In other words, there are some missing pieces and the...
by Tim Patterson | Aug 1, 2017 | Event Marketing, lead generation, Pre-show marketing
When it comes to achieving tradeshow success, actual time spent at the tradeshow gets all the attention – so where does that leave pre-show marketing? Out in the cold, of course. So bring pre-show marketing out of the cold and into the daylight. The two questions to...
by Tim Patterson | Jul 11, 2017 | lead generation
What does it take for great tradeshow lead generation? Success comes mainly from paying attention to details. For instance, you probably made the effort at your last tradeshow to either scan someone’s badge, or got a business card and made a few notes on the back. But...
by Tim Patterson | Jul 6, 2017 | Event Marketing, lead generation, Lists, Logistics, Marketing
It’s a good question: what does a tradeshow manager do? And frankly, you can come at this question from a few angles. For instance, is the tradeshow manager (or coordinator, or project manager) employed by the company internally, to make sure the tradeshow appearance...
by Tim Patterson | Jun 22, 2017 | Event Marketing, lead generation, Marketing, Tradeshow marketing
When I was a kid, my basketball coach used to tell me to follow through on shooting free throws and making basic passes. When I started playing golf, the instructor told me to be sure to follow through on my swing. Frankly, I wasn’t impressed. My instinct was to...
by Tim Patterson | Jun 6, 2017 | Branding, lead generation, Tradeshow staff training
Well, actually, you can probably narrow it down to the one most important reason to exhibit at a tradeshow: to build your business! To grow! To see your bottom line increase! Sure, but in a sense, pretty much any good reason you can think of to exhibit has a chance to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.