by Tim Patterson | Sep 16, 2015 | Event Marketing, lead generation, Marketing, Post-Show Follow Up
In the 1992 Bill Clinton Presidential Campaign, his advisors made sure the campaign talking points were focused on the economy. So much so that they held as their campaign mantra “It’s the Economy, Stupid!” It’s unimpeachable advice. That is, to focus to sharply on...
by Tim Patterson | Apr 13, 2015 | lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may...
by Tim Patterson | Mar 25, 2015 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Earlier this month I attended Natural Products Expo West at the Anaheim Convention Center. Yes, it’s a big show with a few thousand exhibitors, and over 70,000 attendees. And it continues to grow. I spoke with literally a few hundred exhibitors, and almost all of them...
by Tim Patterson | Dec 8, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors, Video
Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post...
by Tim Patterson | Oct 13, 2014 | lead generation, Post-Show Follow Up, Tradeshow visitors
This is number 8 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff Lead Generation Now you’re back at the office. The booth has been buttoned up and shipped, the staff are back at...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.