by Tim Patterson | Oct 6, 2014 | lead generation, Lists, Marketing, Public Relations, Tradeshow marketing, Tradeshow visitors
This is number 7 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth Booth Staff First, let’s define lead generation before we get too deep into this section. All marketing is the activity of...
by Tim Patterson | Sep 17, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth...
by Tim Patterson | May 21, 2013 | Graphics, lead generation, Tradeshow marketing
Are QR codes even worth using anymore? I admit it. I carry a cell phone around with me that can read QR codes in an instant. Yeah, it’s the new iPhone 5. Works a whole a better than my last phone, the iPhone 3, which was my last phone. Nonetheless, I scan QR...
by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | Apr 4, 2012 | Branding, Case Study, Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing, Twitter
Late in 2011, Mel White, the VP of Marketing and Business Development at Classic Exhibits Inc., contacted me to ask if I’d be interested in guiding their social media efforts at EXHIBITOR 2012 in early March. “Sounds intriguing!” So we set out a plan. Our main goal...
by Tim Patterson | Oct 7, 2011 | Facebook, lead generation, Marketing, Social Media, Tradeshow marketing
The tradeshow is over. The booth has been packed away and you’re heading back to the office. No more late night carousing with clients. No more worrying about that graphic makeover that didn’t really fit. No more hustling to post photos on Facebook of those endless...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.