by Tim Patterson | Aug 5, 2010 | lead generation, Tradeshow marketing
Companies spend boats full of dollar bills on tradeshow marketing. They’ll spend to train their staff, spend to put up a great booth, spend to spiff it up with cool graphics and maybe contrive an outstanding demo of their products. They may do it so well, in...
by Tim Patterson | Jul 2, 2010 | Event Marketing, lead generation, Tradeshow marketing
Guest post by Rashid Kotwal Alex was both exhausted and excited at the same time. He’d just spent the day finalising his stand at a major tradeshow, and was looking forward to the hoards of people who’d be streaming past the next day. It was an expensive...
by Tim Patterson | Jun 30, 2010 | Event Marketing, lead generation, Tradeshow marketing, Tradeshow visitors
Guest post by Chris A. Harmen When it comes to standing out among all of the other trade show booths, having something that catches visitors’ attention is key. At trade events, attendees don’t have time to visit each and every booth. They are there on a...
by Tim Patterson | Jun 11, 2010 | Event Marketing, lead generation, Tradeshow marketing
In cartoons and movies, dogs can talk. All the time. They must think we’re not listening. Or maybe they’re smart enough to know that we puny humans don’t understand dog-talk. Whatever. I don’t mind talking dogs. In fact, I like them just fine....
by Tim Patterson | May 6, 2010 | lead generation, Tradeshow marketing, Tradeshow staff training, Twitter, YouTube
Overheard complaints about tradeshow marketing, the travel, the show and other things…? It’s expensive. You usually gotta travel. Logistics are a bear. Shipping an exhibit costs an arm and a leg. Did I mention the drayage? Oy…. Standing on your feet...
by Tim Patterson | May 4, 2010 | lead generation, Marketing, Tradeshow marketing
Do your customers ask questions at your tradeshow booth? Are they curious about things like flavor, color, delivery time, production values, technical details or design elements? Do they want to know MORE? Of course they do! That’s what customers do....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.