by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
by Tim Patterson | Feb 28, 2011 | lead generation, Podcast, Tradeshow marketing
Interview with Michael Center, Executive VP with DataConnect, discussing “Show Expert,” a tool for keeping tabs on the data at tradeshows. Find Show Expert™ Integrated Automated Systems at DataConnect Corporation.
by Tim Patterson | Feb 7, 2011 | lead generation, Marketing, Public Relations, Tradeshow marketing, Video, YouTube
Like millions I watched the Super Bowl over the weekend, not only to root for the Packers (!), but to gawk at the ads. Lots of clever ads put together which were damn entertaining. According to the Portland Business Journal, some of the most popular were produced by...
by Tim Patterson | Jan 31, 2011 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Even though QR Codes have been in existence since the mid-90s, they’re only now become hip. Fashionable. Tres chic. (whatever that means)… And if you put your mind to it, you can come up with all sorts of ways you can use QR Codes. First, review the blog...
by Tim Patterson | Jan 7, 2011 | Client Relations, Contests, Event Marketing, lead generation, Marketing, Tradeshow marketing
How can you work with a partner at a tradeshow? What can collaboration do to cut your tradeshow marketing costs and help spread your company’s name around a bit more? While there are some benefits to be gained by working with partners in any endeavor, there are...
by Tim Patterson | Dec 7, 2010 | Event Marketing, lead generation, Marketing, Social Media, Tradeshow marketing
In the wake of the presentation I gave last week at the Exhibit Designers and Producers Association Access 2010 conference, I’ve been thinking and reading a lot about what it takes to build community. In the event industry, it’s my opinion that social...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.