by Tim Patterson | Aug 31, 2009 | Marketing, Tradeshow marketing
Let’s be up front. I don’t own an iPhone. I don’t have a cell phone with 3G networking (at least I don’t think I do). And yet I see advertisements every day on TV that hawk the ‘fastest 3G’ networks out there, etc. As if it’s...
by Tim Patterson | Apr 7, 2009 | Event Marketing, Marketing, Networking
First off, what are your objectives for attending a tradeshow if you want maximum results? To network? To spy on the competition? To learn about new products for your store? Determine your top two or three objectives, and then make an Action Plan. If it entails...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.