by Tim Patterson | Mar 22, 2010 | Event Marketing, lead generation, Marketing, Public Relations, Tradeshow marketing, Uncategorized
You may have a good grasp about your overall BIG PICTURE tradeshow marketing plan. But what about the DETAILS? Overall execution of your plan at the show may be great, but if you slip on details, someone – a potential customer, perhaps – is bound to notice. Some...
by Tim Patterson | Mar 19, 2010 | Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow visitors
Just back from the Natural Products Expo West show, where some 3025 exhibitors had their wares on display. Interpretive Exhibits, where I’m the VP of Sales and Marketing, had eight various custom client booths on display, including Bob’s Red Mill,...
by Tim Patterson | Dec 7, 2009 | Marketing, Podcast
Tunisha Hubbard is a tour manager and brand spokesperson for various live corporate and ‘guerrilla’ events. We met on Twitter a couple of weeks ago and I asked if she would do a brief podcast interview to discuss how she works tradeshows and other...
by Tim Patterson | Nov 13, 2009 | Marketing, Social Media, Video
How do you combine your online social media friends with your other tradeshow marketing efforts? It’s a synergistic effort that crosses many online channels. I sat down and, inviting a few of my little friends, looked to explain how those little friends can help...
by Tim Patterson | Oct 17, 2009 | Marketing, Podcast, Tradeshow visitors
With their “Follow Me” app for iPhone and Blackberry, Core-Apps started serving the tradeshow market. What is an app? Even if you know what an app for your iPhone is, how does it work? Who creates them? Jay Tokosch of Core-Apps discusses the company and...
by Tim Patterson | Oct 12, 2009 | Guest Post, Marketing, Tradeshow marketing
Here’s a guest post by Kevin Ehlers of Event Technologies of Long Beach, California In today’s economic climate, increasing tradeshow ROI is as important as ever. While we can get very in depth on how to do this, I’d like to throw out a few quick trade show...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.