by Tim Patterson | Dec 19, 2025 | Branding, Event Marketing, lead generation, Marketing, Networking
Trade show marketing is loud by nature. Everyone’s trying to stand out — with banners that shout, booths that glow, and enough swag to fill a carry-on. But in all that noise, there’s one thing that actually makes people stop: emotional connection. And that’s the...
by Tim Patterson | Jun 2, 2022 | Booth Design, Budgeting, Client Relations, Custom tradeshow booth, lead generation, Lists, Logistics, Marketing, Networking, Pre-show marketing, Presentation, Record Keeping, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors, Video, YouTube
Not a bad way to kick off June! I sat down with Mel White of Classic Exhibits, along with a few dozen viewers, for a presentation on tradeshow tips for newbies and wannabes. He invited me as part of their ongoing “Fast and Furious” webinar series, and I...
by Tim Patterson | Aug 30, 2021 | Fun, Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
What’s it like to be a keynote speaker, comedian and author and work your way through the pandemic? I caught up with Jan McInnis on this week’s TradeshowGuy Monday Morning Coffee to find out: tim-patterson · TradeshowGuy Monday Morning Coffee, August 30,...
by Tim Patterson | Jul 5, 2021 | Client Relations, Event Marketing, Marketing, Networking, Podcast, Tradeshow visitors, Video, Vlog, YouTube
One way to learn how tradeshows are progressing in this soon-to-come post-pandemic era is to walk the floor of a major show in Las Vegas and observe. If you can’t yet, the second-best thing is to talk to someone who did just that. And that’s what...
by Tim Patterson | Jun 20, 2021 | Custom tradeshow booth, Event Marketing, lead generation, Marketing, Networking
Yes, tradeshows are a great place to see what’s going on with your competition. Here are a quick five things you might consider trying to find out about...
by Tim Patterson | Mar 1, 2021 | Networking, Podcast, TSGMMCPodcast, Video, Vlog, YouTube
I had heard of the group Women in Exhibition, bur frankly admit that that’s about all I knew: that it existed. So I caught up with Katina Rigall Zipay, Creative Director at Classic Exhibits, and someone’s who’s been intimately involved in Women in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.