by Tim Patterson | Aug 10, 2011 | Mobile Marketing, Social Media, Tradeshow marketing
8 Ways to Use Social Media in your Tradeshow Marketing Be involved. Be proactive. Keep an ear to the ground (continued research) Plan and execute event-related social media campaigns Track metrics of engagement Write up reports on results Stay informed on cutting edge...
by Tim Patterson | Aug 7, 2011 | Mobile Marketing, Podcast
A nice look at mobile event apps with Geri Bell of e-ProDirect and EproMeetingApps, a company that specializes in hospitality marketing and technology solutions. Check out ePro Direct’s websites: www.eprodirect.com | www.epromeetingapps.com
by Tim Patterson | Jun 2, 2011 | lead generation, Mobile Marketing, SlideShare, Tradeshow marketing
A few months ago I took a look at ways you can use iPads at tradeshows. Several bloggers chimed in with apps and ideas that were are worth a look. Given the exploding popularity of iPads once the iPad 2 came out in March of this year, perhaps its time to take another...
by Tim Patterson | Mar 16, 2011 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
At the Natural Products Expo West show earlier this month in Anaheim, I had the opportunity to scan several QR Codes that were displayed in booths, posters and banners. Some were prominently displayed in large form – maybe a foot square – and others as...
by Tim Patterson | Mar 10, 2011 | Mobile Marketing, Social Media
Last summer just a few weeks after I got iPhone I was on a road trip with a buddy. Every time we ate at a restaurant or teed up a golf ball at a golf club I’d whip out the iPhone and check in via Foursquare. “What are you doing that?” he’d ask....
by Tim Patterson | Feb 18, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
I keep hearing how SCVNGR is being used to engage tradeshow attendees with pics, check-ins and other game activities. So let’s take a look at how it’s being done in a tradeshow or event setting. First, what the heck is SCVNGR? SCVNGR is a game. Playing is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.