by Tim Patterson | May 29, 2012 | Mobile Marketing, Podcast
Interview with Jim Ferolo, Creative Director of Float Mobile Learning. We talked a bit about what Float Mobile does – and then narrowed the discussion to an iPad app they recently released called Rabble Browser, which is aimed at helping an audience interact with a...
by Tim Patterson | Apr 16, 2012 | Event Marketing, Mobile Marketing, Podcast, Social Media
Tim Patterson discusses the creation and usage of meeting mobile apps with Geri Bell, Account Executive with EProDirect.com. Here’s where to reach Geri: Twitter EProDirect website Email
by Tim Patterson | Mar 15, 2012 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
A year ago at Expo West I scanned about 20 QR Codes to see how they worked and to see how companies were using the technology. The results were disappointing. Not a single QR Code hit on all aspects of user-friendly usability. They fell into one of the follow...
by Tim Patterson | Feb 1, 2012 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
Social media is great for drawing people to your event, whether you’re tweeting from your booth with a contest, posting to your Facebook page or blogging. But using social media to help people connect while at the event is easy, too. It just takes a little thought and...
by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Sep 2, 2011 | Mobile Marketing, Social Media, Tradeshow marketing, Uncategorized
Okay, this is gonna sound like an ad for Hootsuite. But it’s not. Well, it’s not intended that way! But the more I play around with Hootsuite, the more I find it’s a terrific tool for managing your social media efforts at tradeshows and events. First, everything is in...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.