by Tim Patterson | Feb 12, 2011 | Event Marketing, Mobile Marketing, Tradeshow marketing
…in which our intrepid reporter takes a stroll through a number of blogs and news outlets. And takes a couple of the companies to task for, well, various things… Alexis Exhibits details a number of ways tradeshows will benefit from using iPads, including:...
by Tim Patterson | Feb 9, 2011 | Mobile Marketing, Video, YouTube
Are you stuck in the office all day long, five days a week? Happens to all of us. Happens to me most of the time. But every once in awhile I get inspired and take my work to the ski resort. Can’t do it every day, because on many occasions I have to meet clients...
by Tim Patterson | Jan 31, 2011 | Event Marketing, lead generation, Marketing, Mobile Marketing, Tradeshow marketing
Even though QR Codes have been in existence since the mid-90s, they’re only now become hip. Fashionable. Tres chic. (whatever that means)… And if you put your mind to it, you can come up with all sorts of ways you can use QR Codes. First, review the blog...
by Tim Patterson | Jan 28, 2011 | Fun, Mobile Marketing
When you carry a smartphone, it’s sometimes easy to forget that you’re carrying a lot of information that thieves would love to get their hands on: phone records, contacts, email passwords, social networking profiles with username and passwords, access to...
by Tim Patterson | Jan 12, 2011 | Event Marketing, Facebook, Mobile Marketing, Tradeshow marketing
One of the most effective methods to get involved in mobile marketing is to create a QR Code and display it openly at a tradeshow. It’s a somewhat familiar-looking graphic widget but not everyone knows exactly what it is or how it works. Invented in 1994 by...
by Tim Patterson | Oct 13, 2010 | Event Marketing, Mobile Marketing, Social Media, Tradeshow marketing
I’ve been reading a lot about social media engagement lately – and talking about it a lot, too. Have you noticed that if you even mention the term ‘social media’ to some people, it’s like you handed them a gold Rubik’s Cube....
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.