by Tim Patterson | May 22, 2012 | Event Marketing, lead generation, Marketing, Public Relations, Social Media
Do you have a set of clearly defined, easily measurable goals for each of your tradeshows regarding your social media marketing efforts? If not, here’s where to start. First set down your show objectives. What metric are you most interested n moving during your...
by Tim Patterson | May 15, 2012 | Social Media
Do you find that trying to learn social media is confusing, confounding and generally flummoxes you? Do you wish for a time when you didn’t have to worry about whether you needed to buy a book a Kindle, or download a PDF or just get the hardback version? Don’t feel...
by Tim Patterson | May 11, 2012 | Social Media, Tradeshow Photos
How about a quick list of tradeshow social photo sharing do’s and don’ts when you’re on the tradeshow floor: Do: Take pictures of guests and booth visitors. Ask for permission to post the photo online. Post as quickly as you are able. Mention names...
by Tim Patterson | May 2, 2012 | Social Media
Considering hiring a social media consultant to get your tweeting, Facebook posting and YouTubing ramped up, but don’t know where to start? Just because someone calls themselves an expert doesn’t mean they really are the best choice for you. So let’s look at a few...
by Tim Patterson | Apr 27, 2012 | Event Marketing, Social Media, Tradeshow marketing
Download a White paper or other digital bonus Signage for presentations to access related additional information Live chat: QR Code places a call to someone in your company that can answer a question (how does this work?) Promote your email newsletter with a quick...
by Tim Patterson | Apr 20, 2012 | Blog, Event Marketing, Public Relations, Social Media, Tradeshow marketing
If you’ve been doing tradeshow marketing for years, and you’re edging into social media, good for you. Companies that work intelligently to drive traffic to their tradeshow booths are showing some great results. But do you have a blog? If so, are you using it to its...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.