by Tim Patterson | Jul 5, 2012 | Public Relations, Social Media, Tradeshow marketing
Managing your social media reputation may be something that you’ve never even thought of. Or it may be something you obsess over! Either way, there are a few things you can do to control, or attempt to control, your social media reputation. First, you must spend time...
by Tim Patterson | Jun 25, 2012 | Social Media, Tradeshow marketing
So the guy in accounting loves hanging out on Facebook, checking status updates and posting photos. Your sales manager loves Twitter. And the installer-guy checks in on Foursquare all day long. But you’re still trying to make the decision on whether or not your...
by Tim Patterson | Jun 12, 2012 | Social Media, Tradeshow marketing
Here’s a ‘cheat sheet’ for a webinar I’m going to give in about a month. I’ll show you the ten ways I feel are key pieces to creating more buzz and driving traffic to your booth. Some of them are fairly easy and quick, others take time, energy and some investment,...
by Tim Patterson | Jun 4, 2012 | Event Marketing, Marketing, Social Media, Tradeshow marketing
This podcast interview is a follow up of a previous interview we did with Derek Mehraban back in September, 2010. Back then, Derek had some great ideas on how to use social media to build buzz at a tradeshow through the use of a virtual tradeshow website. Lots of good...
by Tim Patterson | May 31, 2012 | Event Marketing, Social Media, Tradeshow marketing
It seems everyone tweets. Everyone has a Facebook page. If they’re not on YouTube with their own channel, it’s coming soon. Your competition is popping up on Pinterest and Google+. So how do you stand out from the crowd, especially if you want to stand out at a...
by Tim Patterson | May 24, 2012 | Event Marketing, Lists, Marketing, Social Media, Tradeshow marketing, Tradeshow visitors
It seems like I’ve been doing a lot of list-making lately. Here’s another one! Branding: the content you share defines your company. Think before you tweet! Networking: share content that highlights or involves people from other companies. Take photos of...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.