by Tim Patterson | Jan 25, 2013 | Event Marketing, Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out and Build Relationships. Yes, you MUST try new things. One of the coolest ‘experiments’ I’ve run across for pre-show marketing was...
by Tim Patterson | Jan 22, 2013 | Social Media, Tradeshow marketing, Tradeshow presenting
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content and Don’t Just Push Stuff Out. What? Social media ain’t for building relationships! Those so-called conversations are just a tweet or two or maybe three and...
by Tim Patterson | Jan 14, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, and Don’t Publish Selfish Content I recently was invited by an unnamed exhibit company to ‘like’ them on Facebook and follow them on Twitter. So I went to check out their social media...
by Tim Patterson | Jan 8, 2013 | Blog, Tradeshow marketing
See previous posts in this series: The Basics and Look at What Others Are Doing. The most common trap bloggers and social media content publishers fall into is the old ‘tell everybody everything’ trap. This misleading line of thinking leads them to publish blog posts...
by Tim Patterson | Jan 3, 2013 | Public Relations, Social Media, Tradeshow marketing
(See the first post in this series: The Basics) When I first sat down to a computer back in, oh, the early 90s, I had no idea what I was doing. But my friend Rich did know and he loved figuring stuff out on his computer. Over the next few years whenever I wanted to...
by Tim Patterson | Dec 28, 2012 | Event Marketing, Social Media, Tradeshow marketing
I’ll be serving up a 45-minute presentation January 25th at the Outdoor Retailer show in Salt Lake City on “7 Surefire Ways to Re-Energize Your Social Media Engagement at Tradeshows” so I thought I’d blog a bit in the next month leading up to the presentation. Not...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.