by Tim Patterson | Sep 18, 2013 | Event Marketing, Guest Post, Social Media, Tradeshow marketing
This is a guest post by Matthew Brennan. Tradeshows can wield a terrific impact for businesses. The effect of waves of people coming to your tradeshow booth to find out more about what you do – and buying from you – can be great for the bottom line. The thing is that...
by Tim Patterson | Aug 13, 2013 | Presentation, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Are you going to a tradeshow simply to sell products? Right! Of course you are! But seriously, there’s more to a tradeshow than just selling. Among other things, there’s no doubt that you’re there to build brand equity and credibility. From a practical standpoint,...
by Tim Patterson | May 21, 2013 | Graphics, lead generation, Tradeshow marketing
Are QR codes even worth using anymore? I admit it. I carry a cell phone around with me that can read QR codes in an instant. Yeah, it’s the new iPhone 5. Works a whole a better than my last phone, the iPhone 3, which was my last phone. Nonetheless, I scan QR...
by Tim Patterson | Mar 14, 2013 | Case Study, Client Profile, Client Relations, Custom exhibit, Custom tradeshow booth, Event Marketing, Public Relations, Tradeshow marketing
(Warning: self-promotional blog post. Not recommended more than once or twice a year…) It was my 11th year at Expo West as a representative of a company that provides exhibit booths for exhibitors. First: 11 years? Kidding, right? No. The first booth client I had way...
by Tim Patterson | Feb 21, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap. Since social media is always on 24/7/365, it’s easy to sleep through something...
by Tim Patterson | Jan 30, 2013 | Social Media, Tradeshow marketing
See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships and Try New Things. Now that you’ve worked your way up through the basics (social media audit, social media policy,...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.