In the swirl of the tradeshow marketing soup, you’re working to create a potent mix of trained staff, an awesome-looking and appropriately-functional booth, interactivity, social media engagement. When all is said and done, the ONLY important thing at most shows is:...
Thanks to a recent post on tradeshow-exhibiting Zombies published here on the Tradeshow Guy Blog, Mel White, VP of Business Development for Classic Exhibits, was suitably inspired to come up with a Top Ten List on what we can all learn from zombies. Thanks for...
As a tradeshow manager, one of the worst things you will ever face is a booth staff that has become, well, zombies part way through the tradeshow. If you leave the booth and come back to find your staff spending time discussing politics or gossiping about business...
If you listen to some marketers, QR Codes are the coming thing. The best marketing tool of all time. Others say they’re hard to use and difficult to set up. Neither may be completely true, but both have a little truth to them. I’ve been scanning QR codes for a couple...
I know people who hold back from doing things because they feel that if they don’t do it perfectly, they would rather not do it. Excuse me, but you’re human. You will never be perfect. So don’t let your fear of not being ‘perfect’ out of the box on your social media...
On, no! Not another list post! But they’re so fun to write! Not only that, but putting thoughts into a numerical list makes it much easier to digest. Here are a few ways that you may be coming up short, er, uh, sucking…at your social media tradeshow...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.