by Tim Patterson | Nov 9, 2011 | Event Marketing, Social Media, Tradeshow marketing
Or maybe it’s a two-way freeway with traffic going a hundred miles an hour, depending on the size of your community. If you’re promoting an event through social media, the most important thing to realize is that all communication is now two-way. The second most...
by Tim Patterson | Nov 3, 2011 | Social Media, Tradeshow marketing
Lead411 recently released its list of fastest-growing tech companies in the US – the Technology 200 – which is based not on total sales, but on sales growth between 2008 and 2010. The list itself is a peek inside the growing technology sector, with companies involved...
by Tim Patterson | Oct 28, 2011 | Event Marketing, Social Media, Tradeshow marketing, Twitter, Uncategorized
If you’ve been on Twitter a bit but still are confused about how hashtags are, and can, be used, hopefully we can take a bit of the mystery out of hashtags and give you some good ways to use them in conjunction with your event and tradeshow marketing. First, what...
by Tim Patterson | Oct 25, 2011 | Event Marketing, Tradeshow marketing
For whatever unknown reason, I’ve managed to attend upwards of a dozen webinars in the past month. Webinars on Facebook marketing, book marketing, and a few more. And most – but not all – of them have been very worthwhile. It got me to thinking: why couldn’t you do a...
by Tim Patterson | Oct 21, 2011 | Social Media, Tradeshow marketing
You’re finished with this year’s big show. You had a great time, your employees did great, your sales people knocked down some big sales. Your lead generation tactics brought in more leads than the last time. So you’re celebrating. Great! Awesome! Now what? Do you...
by Tim Patterson | Oct 19, 2011 | Social Media, Tradeshow marketing
The following is a guest post by AJ Wilcox: So if you’ve been following this blog for long enough, you likely have an active following on Facebook, Twitter, or both for your business. Do you have an impressive booth that your customers could benefit from seeing? If...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.