by Tim Patterson | Jan 23, 2012 | Lists, Public Relations, Social Media, Tradeshow marketing
(With a wink and a nod to John Lennon…) As much as I love social media and believe in its effectiveness to reach people and bring them together for a thousand and one purposes, when you’re doing tradeshow marketing, it can’t be your only marketing strategy. In...
by Tim Patterson | Dec 29, 2011 | Blog, Social Media, Tradeshow marketing
Here we are getting down to the ‘smaller’ blogs. Yet they pack a punch. I like the blogs operated by a single person or a small company with information and posts from dedicated bloggers. It’s refreshing and illuminating to see what types of posts come out of the...
by Tim Patterson | Dec 12, 2011 | Event Marketing, Marketing, Mobile Marketing, Social Media, Tradeshow marketing
It makes sense to drum up as much interest before an event as possible, even prior to any official promotion launch. In fact, social media is ideally suited for just this task. By putting a blog post or video together, for instance, on what is coming at the event...
by Tim Patterson | Dec 5, 2011 | Blog, Event Marketing, Social Media, Tradeshow marketing, Virtual Tradeshow
Setting up a virtual tradeshow website for your tradeshow appearance is as easy as setting up a new website. Mainly because that’s exactly what it is. While I’ve seen a number of ways to do it, having a blog platform for your virtual tradeshow gives you the most...
by Tim Patterson | Dec 1, 2011 | Facebook, Tradeshow marketing, Video, YouTube
It can’t be the easiest thing to post video from a tradeshow floor, there amongst the chaos and cacophony of exhibitors and attendees. However, if you make a plan to get some video out during the show, you’ll surely benefit from it! So to make a plan, make sure you...
by Tim Patterson | Nov 14, 2011 | Event Marketing, Podcast, Social Media, Tradeshow marketing
Recently I posted a video call “QR Codes FAIL” on my YouTube/tradeshowmarketing channel and here on the blog. It was meant to show that QR Codes don’t always work as intended. Mike Vincent of FanFareMobile.com chimed in with a comment about using SMS...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.