In this recent webinar from Handshake.com and Andy Saks of Spark Presentations, you’ll see how the process works on how to get those most-valuable prospects to actually come to your booth, and once they do, what to do with them when they’re there. I always...
Hey, it’s a Top Ten List! Let’s look at ten things to do as you prepare for another year of tradeshow marketing: Assess what happened this year. What did you spend? What were your results? Are there any areas where you can cut back? Are there areas that...
With all of the moving parts in your tradeshow marketing program, there is one area that stands out above all the rest as being critical to your success – how to break the ice and engage tradeshow visitors. And since this is a compelling question that needs...
Two conversations I had this week starkly illustrated the vast difference between companies and their approach to show prep and post-show follow up. In one instance, I was speaking with a potential client about their upcoming schedule for 2016. The gentleman told me...
“…Still, a man hears what he wants to hear And disregards the rest.” That’s a line from a Paul Simon song, The Boxer, recorded by Simon and Garfunkel. And it happens all the time. “Selective hearing,” according to my wife, and perhaps many other...
Listening. That’s it. If you are a good listener, you’ll do well. So many booth staffers I meet at shows seem to think it’s all about them. They will stop me while I’m walking by, try to hand me something, ask me a quick question, and (without...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.