by Tim Patterson | Apr 13, 2015 | lead generation, Marketing, Mobile Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Sarah Leung Looking at your trade show strategy, you may already be doing a lot of things right: a perfectly designed booth, a well-trained staff, high foot traffic, and the ability to build great rapport with customers and prospects. You may...
by Tim Patterson | Jan 21, 2015 | Tradeshow marketing, Tradeshow Photos, Tradeshow staff training
The following is a guest article by Margaret Colebeck of Vantage Advertising LLC. When it comes to preparing for an upcoming trade show, first impressions are everything. From trade show displays and signage to product demonstrations and presentations, the first...
by Tim Patterson | Jan 15, 2015 | Branding, Client Relations, Custom tradeshow booth, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
When it comes to your Exhibiting Toolkit, I don’t mean the screwdrivers, masking and duct tape and scissors (although those and other items will come in handy), but what about the various bits and pieces that will help draw visitors to your booth and capture more...
by Tim Patterson | Jan 7, 2015 | Guest Post, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
This is a guest post by Ruthie Abraham of The Brand Builders. Regardless of whether you’ve worked at dozens of trade shows around the country or whether you’re headed to your first show, coming up with a compelling way to get people to stop and see what you have...
by Tim Patterson | Dec 8, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors, Video
Tradeshow colleague Ken Newman’s Magnet Productions just released their newest demo reel. Since all they do is draw mobs of crowds to tradeshow booths, this is probably something that you should see. As Andy Saks of Spark Presentations said in his Facebook post...
by Tim Patterson | Dec 2, 2014 | Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
You may have a spectacular booth, a cool product and a well-trained staff. You may have a great spot on the floor near the main entrance. You may even have a special guest star in the booth for a few hours. But all of that can go for naught if you can’t draw a mob on...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.