by Tim Patterson | Nov 3, 2014 | Custom exhibit, Custom tradeshow booth, Event Marketing, Tradeshow marketing, Tradeshow Photos, Tradeshow staff training, Tradeshow visitors
Naah, I don’t want your tradeshow exhibiting experience to suck. But if it does, perhaps its because you did one of the following: Don’t have a plan. Next time you walk a tradeshow floor as an attendee, try to determine which exhibitors actually know what...
by Tim Patterson | Sep 29, 2014 | Client Relations, Event Marketing, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
This is number 6 in a series. Check the previous articles here: Where to Start Budgeting Pre-Show Preparation Which Shows to Attend The Booth So you’ve got a great booth. You’ve done a fair amount of pre-show planning and marketing. The products are terrific. Yet at...
by Tim Patterson | Sep 17, 2014 | lead generation, Marketing, Tradeshow marketing, Tradeshow staff training, Tradeshow visitors
A couple of weeks ago I posted a one-question survey which asked tradeshow marketers to identify their BIGGEST challenge when it came to creating a successful experience. To me, success means coming away form the show with more leads than last time, having a booth...
by Tim Patterson | Jul 3, 2014 | Mobile Marketing, Tradeshow marketing, Tradeshow staff training
The following is a guest article from Jennifer Callahan of Fathom: It can come as a directive from the top, but most likely it’s Sales or Marketing trying to squeeze company budgets to allow a team to exhibit at a tradeshow. So if you’re part of a team trying to get...
by Tim Patterson | Dec 16, 2013 | Event Marketing, Marketing, Public Relations, Social Media, Tradeshow marketing, Tradeshow presenting, Tradeshow staff training, Tradeshow visitors
Dear Exhibitor, You are an experienced tradeshow marketer. You probably have been to many more shows than most of your colleagues. You’ve seen it all – from the small mom and pop shows decades ago to the sophisticated shows with several thousand exhibitors. You’ve...
by Tim Patterson | Sep 24, 2013 | Tradeshow marketing, Tradeshow staff training, Uncategorized
Dear Tradeshow Exhibit Buyer, We haven’t met before, but I thought I might take a few moments to share some thoughts on your upcoming quest to find a new tradeshow booth consultant to assist with design and fabrication. First – congratulations! Tradeshow marketing is...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.