by Tim Patterson | Oct 28, 2009 | Tradeshow marketing, Uncategorized, Video
Well, I’m not sure I am really on-board with this kind of promotion, but I admit its one of the most clever things I’ve ever seen: using flies to carry your message around at a tradeshow. Did they also supply flyswatters so you could actually grab one of...
by Tim Patterson | Oct 19, 2009 | Uncategorized
Sure, your booth looks great. Your tradeshow staff is tip-top, trained and raring to go. The next step in your overall tradeshow marketing plan is to get people to come to your booth WANTING to do business with you. You want them lined up when the doors open each day,...
by Tim Patterson | Oct 16, 2009 | Uncategorized
I spent a couple of hours this week at the Bravo! Live Tradeshow in Portland at the Oregon Convention Center yesterday, produced by BravoEvent.com. The event features businesses that focus on event production, including caterers, event design and production,...
by Tim Patterson | Oct 10, 2009 | Uncategorized
Pulled out the Flip Video Cam and recorded a few thoughts on using social media with tradeshows, conventions, conferences and events: httpv://www.youtube.com/watch?v=5GJiDj8C6vQ
by Tim Patterson | Oct 7, 2009 | Uncategorized
Tradeshow consultants and trainers sound like a broken record when they harp on how important it is for your front line people – the tradeshow staff – to be “on” all the time. To put their best face and effort forward. To respond with a smile....
by Tim Patterson | Oct 2, 2009 | Uncategorized
Submitted by Rose Esposito of the Marcomm Group Video is an increasingly important way for businesses to promote their products, services, and brand online. Tradeshow videos combine the power of video with the energy and excitement of the tradeshow environment to...
Tim Patterson has been helping companies navigate the trade show world since 2002. He owns TradeshowGuy Exhibits and writes here about exhibit design, marketing, industry trends, and lessons learned from more than two decades on the show floor.